Hi, I'm Michael.

I'm the co-founder of Elenta.io. We're a VC funded start up that uses behavioural science, technology and evidence-based group coaching to equip individuals, leaders and teams with the behaviours and skills proven to fuel business growth.

Previously I was Head of Marketing (and employee number 5) at Expert360, one of Australia’s most successful start ups.

Prior to this, I was based in London where I led marketing for ZYB, a Danish mobile/social start up which was acquired by Vodafone. I also ran digital for Telstra’s global business.

<aside> ✉️ Get in touch! I’m always interested in meeting interesting people. If you’d like to chat, contact me on linkedin.

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Articles:

First Principles of Growth

Here's what I've learnt about the foundations of growth (more to come!).

Understand your customers and solve burning problems.

Tactics and Hacks

• **How to hack Linkedin** – (This was the top story for Growth Hacking on Medium). An amazing source of leads for B2B start ups is people who engage with you on Linkedin (for example liking or commenting on your posts). The problem is that because they are in the Linkedin ecosystem, it’s hard to capture their details and feed them into your lead pipeline. Here’s how to do it.
• **A data driven approach to PR** – *(This story reached number 4 for Marketing on Medium and was picked up by the Noteworthy publication).*Identify a PR angle that will help get you the story you want, in the publications you need to be in. Find out how
• **Optimising Job board aggregators** –  Here’s a couple of quick tips to get the most out of job board aggregators. Read more.
• Building a content machine – This is a massive guide to content, from how to come up with ideas through to tracking performance. Read more.
• **Tips on Marketing Automation** – Quick tips on Marketing Automation. Read more.

Side Projects:

**WordLabels:**

A fun side project designing, producing and selling languages stickers online. I launched it to get hands on experience in product design, outsourced manufacturing and setting up distribution channels such as Amazon. From initial idea to first sale took about 6 weeks (including two weeks patiently waiting for our first bulk order to arrive!). It’s currently live on Amazons around the world and we have three languages. Check it out at wordlabels.com