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Hi, I’m Michael.

I’m a Growth Marketer and I specialise in helping early stage start ups grow fast.

Currently I’m Head of Growth at FlexCareers, Australia’s largest marketplace for flexible jobs. Previously I was Head of Marketing (and employee number 5) at Expert360, one of Australia’s most successful start ups.

Prior to this, I was based in London where I led marketing for ZYB, a Danish mobile/social start up which was acquired by Vodafone. I also ran digital for Telstra’s global business.


Get in touch:

I’m always interested in meeting interesting people. If you’d like to chat, contact me on linkedin.


Articles:

Here’s a few growth hacks / campaigns / projects I’ve run recently.

How to hack Linkedin – (This was the top story for Growth Hacking on Medium). An amazing source of leads for B2B start ups is people who engage with you on Linkedin (for example liking or commenting on your posts). The problem is that because they are in the Linkedin ecosystem, it’s hard to capture their details and feed them into your lead pipeline. Here’s how to do it.

A data driven approach to PR – (This story reached number 4 for Marketing on Medium and was picked up by the Noteworthy publication).
Identify a PR angle that will help get you the story you want, in the publications you need to be in. Find out how

Optimising Job board aggregators –  Here’s a couple of quick tips to get the most out of job board aggregators. Read more.

Building a content machine – This is a massive guide to content, from how to come up with ideas through to tracking performance. Read more.

Tips on Marketing Automation – Quick tips on Marketing Automation. Read more.


Side Projects:

WordLabels: A fun side project designing, producing and selling languages stickers online. I launched it to get hands on experience in product design, outsourced manufacturing and setting up distribution channels such as Amazon. From initial idea to first sale took about 6 weeks (including two weeks patiently waiting for our first bulk order to arrive!). It’s currently live on Amazons around the world and we have three languages. Check it out at wordlabels.com