Definitive Marketing Guides for High Growth Start Ups

I’m Michael Tan, and I’m currently I’m head of growth/marketing at Expert360. It’s my second stint leading marketing at a high growth start up. My first, ZYB, was a mobile/social start up acquired by Vodafone. Prior to this, I managed digital for Telstra’s global business and freelanced in Sydney and London.

This blog

My goal is to create the definitive guide to digital marketing for high growth marketplace / B2B / SaaS start ups.

This blog will make most sense for you if:

  • You’re working at a start up, whether it’s yours, or you “just” look after marketing and growth. Your start up most likely has some funding, but you still need to be scrappy.
  • You’re on your own, or are part of a small team.
  • You don’t work with fancy agencies, you try to do as much yourself as possible.
  • You learn independently.
  • You’re responsible. It’s on you to make it happen, no excuses.

I’ll post one new piece per month. Each piece will focus on one aspect of marketing, and I’ll update each post regularly.

Latest:

Content marketing for B2B and SaaS Start Ups