I’m Michael Tan, and I’m currently I’m head of growth/marketing at Expert360. It’s my second stint leading marketing at a high growth start up. My first, ZYB, was a mobile/social start up acquired by Vodafone. Prior to this, I managed digital for Telstra’s global business and freelanced in Sydney and London.
My goal is to create the definitive guide to digital marketing for high growth marketplace / B2B / SaaS start ups.
This blog will make most sense for you if:
- You’re working at a start up, whether it’s yours, or you “just” look after marketing and growth. Your start up most likely has some funding, but you still need to be scrappy.
- You’re on your own, or are part of a small team.
- You don’t work with fancy agencies, you try to do as much yourself as possible.
- You learn independently.
- You’re responsible. It’s on you to make it happen, no excuses.
I’ll post one new piece per month. Each piece will focus on one aspect of marketing, and I’ll update each post regularly.