Definitive Marketing Guides for High Growth Start Ups

I’m Michael Tan, and I’m currently I’m head of growth/marketing at Expert360. It’s my second stint leading marketing at a high growth start up. My first, ZYB, was a mobile/social start up acquired by Vodafone. Prior to this, I managed digital for Telstra’s global business and freelanced in Sydney and London.

This blog

My goal is to create the definitive guide to digital marketing for high growth marketplace / B2B / SaaS start ups.

This blog will make most sense for you if:

  • You’re working at a start up, whether it’s yours, or you “just” look after marketing and growth. Your start up most likely has some funding, but you still need to be scrappy.
  • You’re on your own, or are part of a small team.
  • You don’t work with fancy agencies, you try to do as much yourself as possible.
  • You learn independently.
  • You’re responsible. It’s on you to make it happen, no excuses.

I’ll post one new piece per month. Each piece will focus on one aspect of marketing, and I’ll update each post regularly.


Content marketing for B2B and SaaS Start Ups